Our goal is to help the experienced amateur raise the bar in their creative work by offering them lessons and gear samples. In photography, once you know what the basic parameters of shutter speed, aperture, and ISO, the next step is to learn what you like to create by seeing the work of others and by experimenting with a purpose. That is the critical missing ingredient that keeps people stuck on the plateau of mediocrity. This is also the greatest source of frustration for most beginners and amateurs. We will fix this once and for all!